MARKETING TRAINING

MARKETING WORKSHOPS

Maxum Digital have spent years honing their craft to become specialists in Social Media, Branding, Websites, Marketing Strategy, Content Marketing and Business Growth. To share the love, we hold marketing training and workshops for business owners and marketing mangers to have access to expert training, professional development. Whether you want to get ahead in your career in marketing, or get hands on knowledge to grow your business or start up, these workshops are a great way to learn and grow. Here is a little snapshot of some of our most popular workshops.

Want to learn key goal setting strategies for success?

Whether your business is just starting out or is well established, it’s crucial to know what you are working towards and regularly check that you and your team are headed in the right direction. The most successful entrepreneurs have a focused vision and this workshop will help you find yours.

At this workshop our experts will teach you:

  • Goal mapping
  • Visualisation techniques
  • Turning goals into marketing objectives
  • Reviewing your current brand and marketing collateral to identify areas of improvement

Want more customers?

We all know for any brand to succeed it needs customers. Identifying, attracting and introducing QUALITY prospects to your business to convert into a sale is what Lead Generation is all about. Having a Lead Generation strategy will ensure your business has a funnel of potential customers to market to now and in the future.

At this workshop our experts will teach you:

  • Why you need to generate leads
  • How to identify your target customer (persona)
  • How to begin creating a library of killer content
  • Understanding Lead Gen in the buyer’s journey
  • Proven tactics you can use across the three marketing channel

Want to showcase your brand online?

Stay fresh in the ever-evolving busy world of websites, social media and email marketing – there are a few (hundred) things you need to know. With those kind of skills you’d get more online engagement, collect more leads and ultimately generate more sales for your business!

At this workshop our Digital Marketing experts will teach you how to:

  • Create a strong digital brand identity
  • Grow your audience on social media
  • Run successful digital advertising campaigns
  • Interpret data, insights & analytics
  • Improve your website conversions/sales!

Learn to grow an engaged audience on Instagram

Our Digital Marketing experts will share the latest advice on tapping into this large and highly engaged audience. Learn about how Instagram can help you to achieve your branding and marketing goals.

Become an Instagramming pro! Our experts will teach you:

  • How to attract the right followers
  • Creating engaging content
  • Maintaining a brand voice
  • Growing your followers
  • How to convert your followers into leads, customers and brand advocates

Want to learn to create and manage powerful ads on Facebook?

Our Digital Marketing experts will share the latest advice on setting up a successful campaign. Learn about how Facebook Advertising can help you to achieve your marketing goals.

Become a Facebook advertising pro! Our experts will teach you how to:

  • Create Facebook ads that get results
  • Target your audience
  • Set objectives and measure results
  • Get the biggest bang for your buck

Do you want to get to know your customer better?

Our team of experts will help you place your customer at the heart of your brand strategy and revolutionise your marketing results.

You will learn about:

  • The powerful tool of customer personas
  • Creating a memorable customer experience
  • Improving your marketing efforts

PERSONALISED BUSINESS WORKSHOPS

Do you want to give your brand the boost it needs to really succeed? Are you ready to create hype, reach the right audience and acquire a stack of new clients? There’s no need to approach your brand identity, customer experience journey or your marketing strategies alone. Talk to Maxum Digital today about a one-on-one workshop tailored to your specific business needs.

We are a team full of eager experts. We have forward-thinking social strategists, digital marketing gurus and a team of industry leaders in the areas of strategy, marketing, branding, social media, website and graphic design. We’ve partnered with numerous brands to provide branding and marketing solutions that work.

Our workshops are hands-on sessions designed to understand your objectives and devise a clear plan to meet them. In a personalised one-on-one setting with an experienced specialist, you’ll be educated and given the tools you need to unleash your potential, and start smashing your targets sooner.

STOP DREAMING AND START ACHIEVING! CHECK OUT OUR PERSONALISED WORKSHOPS BELOW.

SOCIAL MEDIA

Let our social media superstars take your social skills to the next level in one of these popular sessions. Whether you want to get Facebook optimised, up your Instagram game or you need expert strategies for any social media platforms, this workshop will get you socially savvy in no time! Each one-on-one consultation is customised to your business’ social needs. We generally start the day developing and creating customer personas that define your target market and how to reach them on your social channels. We’ll come up with social strategies that work and teach you how to gain new followers, boost engagement and convert your audience into customers and positive advocates for your brand. Why wait? Get in touch to discuss a customised one-on-one social media session today!

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FACEBOOK ADVERTISING WORKSHOP

With 1.32 billion active daily users, Facebook is where it’s at in reaching a large audience of current and potential customers. If you need some Facebook tips our Facey fanatics are masters in all aspects of marketing for this channel. In this one-on-one workshop, we’ll identify your campaign objectives, set goals to reach them and teach you how to target your desired audience by location and other details. We’ll take you through the steps necessary to set up, start, manage and stop Facebook advertising campaigns, and the reporting tools to track, measure and analyse the results.

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CUSTOMER EXPERIENCE

It doesn’t matter how wicked your product or service is, without customers your business can’t succeed. In this unique three-hour power session our clever customer experience experts will aid you to amplify every interaction with your customer. Our lead business marketing strategist will use design thinking activities and customer empathy principles to show you how to reach your target market, acquire new clients and keep them engaged at each part of their journey.

Each workshop is tailored to your specific business needs, however, we generally start by developing customer persona profiles for the most valuable customer in each market segment. We map out the customer journey to identify opportunities to surprise and delight, and overcome fears, barriers or specific pain points. We’ll determine how your brand can differentiate from your competition and take a stronger position in the market. And we’ll show you how to improve your customer experience using online and offline marketing channels, business tools and internal processes.

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MARKETING

In our marketing strategy development planning workshop, our marketing masters will catapult your results and show you how to reach the audience of your dreams. In this strategy session, we’ll leave no stone unturned to see you smashing your business goals. We’ll complete competitor research and brand positioning, explore your USP, identify opportunities to improve your customer experience through online and offline channels and explore business tools and internal processes. We’ll define target market segments, establish SMART goals and metrics, select a media mix and work on your content marketing ideation as well.

At the completion of this workshop, you’ll leave with the ability and action points required to execute a 12-month marketing plan that’ll increase brand awareness, generate leads, identify content offers, increase conversion rates and establish clear monthly sales targets.

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